Health-in-hand is a young, London-based brand, focusing on tailored nutritional and dietary plans. My brand concept blends the simplicity and elegance of science with a user-friendly and approachable design. I wanted to depict this as a natural transformation process, invoking the image of a hand that can be read as the letter "a", and the subatomic nature of the hormonal elements that emerge from it, and work to create a bespoke dieting experience.