WILL & WELL BRANDING
"Will & Well" is a health and fitness centre, soon to be based in the heart of London, offering everything from the perfect gym to nutritional food courts. personal offices and beauty areas. The challenge in creating the brand was how to encompass the multiple facets of the complex whilst remaining approachable for the public. After brainstorming with the founders, I came up with a name that captures our innate, human desire for self-improvement, and personifies it in a brand that is both dynamic and inspiring.
