The love for theater made a group of young creators bring it back to life, streaming it in everyone's homes during the difficult times of our most recent pandemic that wiped-off the joy and freedom of live entertainment. Their vision was to create a strong and impacting image for The Online Fringe Festival, that would remind everyone that theater is very much a part of our lives, now, more then ever. In the creative process I discovered the simplicity of the font "old growth " that reminds us of the "turn on/off button". Together with the warm PANTONE 605 C color, it creates the appearance of stage lights. Always on. Hope and life for the theater industry.